January 27 Lecture

Some key points in todays lecture

• type and image is modern graphic design
• Advertising was the first models of division of labor for Graphic Design
• The first machine to compose type is the Monotype, it is called that because you set a line of type. It was used for daily newspapers.
• Aestheticism gives way to styles grounded in attitudes about artists and there fantasies with non traditional forms.
• typography is stripped of its historical evolution for the sake of commerce
• editorial design and mass production, design is based on novelty. Forms are driven by commerce and a commodity culture.
• Chromolithography first color printing.
• Brand identities become commodities themselves demonstrating a design concept was a marketable one creating lifestyle fantasies that were not inherently connected to the goods and services they sold.

We discussed many topics in class today in which i all found were interesting. I liked looking at all the prints/posters the most. What I found interesting was that Advertising was a test run for graphic design. Many of the illustrations were cool and taken reference of realism photographs.

January 20 Lecture

Important topics relating to the ideals introduced in todays lecture:

• origins of the alphabet writing

• drawings in the Lascaux were open and closed forms

• marks and intervals sub divided the space for the pictographs

• Scale, hierachy, counterforms and counterparts were even back then used in compositions

• The cylinder seal was an idea of commerce and ownership and was stone carved and rolled against clay

• Chinese created the first book called the Diamond Sultra with writing

• Chinese invention of paper, relief printing and chop

• Gutenberg used movable type

• Greeks brought control to writing and adopted the left to right reading for western alphabets.

• Rustic Capitals were mostly used in public places.

• Codex means the Christian book

• Celtic invented the space between words

• First type was printed by Gutenberg from the Gothic Manuscript

Garamond was first designer to break away

What interested me the most about todays lecture was about how the Greeks made us read from left to right and how that is how most of us read. Also how the chinese created paper and relief printing. All the rules they used for the alphabet and type is the same rules we use today, nothing really has changed. Like counterparts and counterforms.