January 27 Lecture

Some key points in todays lecture

• type and image is modern graphic design
• Advertising was the first models of division of labor for Graphic Design
• The first machine to compose type is the Monotype, it is called that because you set a line of type. It was used for daily newspapers.
• Aestheticism gives way to styles grounded in attitudes about artists and there fantasies with non traditional forms.
• typography is stripped of its historical evolution for the sake of commerce
• editorial design and mass production, design is based on novelty. Forms are driven by commerce and a commodity culture.
• Chromolithography first color printing.
• Brand identities become commodities themselves demonstrating a design concept was a marketable one creating lifestyle fantasies that were not inherently connected to the goods and services they sold.

We discussed many topics in class today in which i all found were interesting. I liked looking at all the prints/posters the most. What I found interesting was that Advertising was a test run for graphic design. Many of the illustrations were cool and taken reference of realism photographs.