dutch modernism, idea tech. of commerical reproduction tool of creativity of dutch designers. everything created from bits of metal
typography and photography overprinting
druksels small presses to produce one of a kind compositions
Piet Zwart
modernist graphic design heavy rule lines
german plakastil and typographic form comes together
idea of style more than substance
post cubism and art deco, ideal expression of the age.. great depression
forms take on dramatic graphic motif
Futura- modernist typeface
tourism and entertainment industries flourish exploding new degrees of mobility and leisure in a growing middle class.
Design of the 1920s and 30s become a common source of stylistic fantasties crucial to the growth of consumer culture.
propaganda of the nazis during the olympic games
posters became much larger.... idea of everyone having to be involved in the war efforts, period of rosie the rivetor
suspicion of motivates a tactic of persuasion appealing to patriotic emotions and fear of the unknown enemy.
We went over modernism, art deco and the nazi propaganda and went over the posters that showed off the idea to get involved in the war. We talked about A.M Cassandre and how he was the master of the art deco period. We also went over Piet Zwart who had very interesting poster ideas he has done. I liked the typography and little details that were in his posters, also i liked how playful he was with his designs.
interested in your reflections what do you think? that's the main purpose of the blog to connect it to your learning- good questions are better than answers sometimes...
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