April 7 Lecture

Here are some things we went over in today's class:

Stylist attitude in Zurich and Basel

Swiss design reunited by efficiency and clarity of method and expression

Armin Hoffmann basic letter form design. Point, Line, and Plane.

Type could be visual as well as verbal, make it talk to the audience

Opposing forces

Visual counterparts to the structural harmony of music

Swiss movement had a major impart on American graphic design

Paul Rand corporate American design

Swiss information put in a structural way

Branding. people could control the message and reputation.

Revolution in editorial design occurred from classes being taught by Alexis Brodovitch.

Large formats with abundant space for design and photos was editorial design in the 1960s.

Visual communicators, entertainment as part of the function.

Message, conceptual power of images

first time to overlap elements

Politically active

We learned a lot about the Swiss movement as well as commercial and editorial work. We looked at Esquire and Bazaar magazine covers which I thought were nice. Out of all the work we looked at tonight I liked the NY City Subway System design the most. We learned how company's started to create a message in graphic design work. Some were political and some were just how the companys wanted their reputation to be. We also watched a video on post modernism.