feb. 24 lecture

Here are somethings we went over in todays lecture:

De Stijil

visual forms in space, the structure of the page,

bauhaus

everyday objects would be elevated to the level of art through careful application of the principals.

New typography based on horizontal strategy, curves are eliminated

DADA free the world of it traditions

movie on the bauhaus, 150 students were women... no formal student teachers, expressionism

shape contrasts rhythm

less is more

function rules supreme

1925 first tubular chair

“Bauhutte”apprentice system for Gothic Cathedrals.

1919, 1925,weimar and dessau 1933 bauhaus locations

Moholy Nagy-master

Type and image experiments helped

plot course of Modernist design. New visual literature

photomontage called photoplastics

red is the closest dominant color to black

Today we went over the Bauhaus school ,De Stijil,and DADA. I enjoyed watching the video of the Bauhaus and learning about the designers and the history about it. What I also enjoyed looking at was Maholy Nagy work, I found a lot of his work inspiring and the way he uses photography into his work.

lecture feb.17

We went over alot today in class, here are some few key points in today's lecture:

constructivist

photographic means used to communicate during russian revolution.

Propaganda , revolution establishes a professional identity for modern graphic design. Photography creates myth

films and posters were indigenous.

drafting instruments, high color, contrast, industrial fabrication. Rodchenko changed how photography was looked at in graphic design. photomontage

film and theater in its design in book form

miss mend books

rodchenko packaging for GUM

painting style called Prouns-self expression, combines 2d and 3d and making it communication design. El Lissitzky developed it who embraced ideas. Create icons of 20th century graphic design, abstract geometric form and symbolic typographic elements in the beat the whites with the red wedge. created to go in towns where few people can read. The steinberg brothers- movie poster designs

What I really enjoyed learning about today is how we started to use photography in graphic design. I like looking at the the posters that had photography and how film and theater related to the poster.

feb. 10 lecture

Key Ideas in today lectures:

cubism replaced a rendering of natural appearances with purely invented form.

Pictorial modernism. Reduction of the visual language in cubism. Flat simple shape patterns for communication Plakastil style spread in Berlin. Ludwig Hohlwein

New form of advertising for Plakastil you go to Hollerbaum and Schmidt.

Mystical realism for soldiers, realism vs. abstraction

Allies recruiting posters

modern graphic design is closely tied to futurism,Dada

synthetic cubism, first collages

futurist manifesto

Extended cubist collage- used bits of commercial ephemera , rubbish, and objects in nailed together compositions.

Today's lecture we went over a lot of cubism art as well as Plakastil. I really enjoyed looking at the cubist collages because I thought they looked really interesting and I like to do collages from time to time. I also liked how they collected different kinds of material to put into the collages and some how make it look good all together even though they have no relevance to each other.

January 27 Lecture

Some key points in todays lecture

• type and image is modern graphic design
• Advertising was the first models of division of labor for Graphic Design
• The first machine to compose type is the Monotype, it is called that because you set a line of type. It was used for daily newspapers.
• Aestheticism gives way to styles grounded in attitudes about artists and there fantasies with non traditional forms.
• typography is stripped of its historical evolution for the sake of commerce
• editorial design and mass production, design is based on novelty. Forms are driven by commerce and a commodity culture.
• Chromolithography first color printing.
• Brand identities become commodities themselves demonstrating a design concept was a marketable one creating lifestyle fantasies that were not inherently connected to the goods and services they sold.

We discussed many topics in class today in which i all found were interesting. I liked looking at all the prints/posters the most. What I found interesting was that Advertising was a test run for graphic design. Many of the illustrations were cool and taken reference of realism photographs.

January 20 Lecture

Important topics relating to the ideals introduced in todays lecture:

• origins of the alphabet writing

• drawings in the Lascaux were open and closed forms

• marks and intervals sub divided the space for the pictographs

• Scale, hierachy, counterforms and counterparts were even back then used in compositions

• The cylinder seal was an idea of commerce and ownership and was stone carved and rolled against clay

• Chinese created the first book called the Diamond Sultra with writing

• Chinese invention of paper, relief printing and chop

• Gutenberg used movable type

• Greeks brought control to writing and adopted the left to right reading for western alphabets.

• Rustic Capitals were mostly used in public places.

• Codex means the Christian book

• Celtic invented the space between words

• First type was printed by Gutenberg from the Gothic Manuscript

Garamond was first designer to break away

What interested me the most about todays lecture was about how the Greeks made us read from left to right and how that is how most of us read. Also how the chinese created paper and relief printing. All the rules they used for the alphabet and type is the same rules we use today, nothing really has changed. Like counterparts and counterforms.